CBCXTech Blogincxtech.blog·Jul 22 · 10 min readYour brand has one thread. Your customer has three problems.Say you're a credit card issuer, and one of your cardholders has three things running with you at once. A disputed charge they're chasing. This month's statement, just issued. A replacement card in th00
CBCXTech Blogincxtech.blog·Jun 29 · 9 min readRCS has a Positioning Problem: Making the Business Case for Modern MessagingWhen a kid scrapes their knee on the playground, you don't cry out for an 'adhesive medical strip'. You look for a Band-Aid. Positioning, as Al Ries and Jack Trout famously established, relies on find00
CBCXTech Blogincxtech.blog·Mar 23 · 8 min readWhatsApp Usernames and BSUIDs (Part 2): The New Marketing and Consent RisksWhatsApp’s move to usernames and BSUIDs is a massive leap forward for consumer privacy, letting users hide their phone numbers behind a handle. But for businesses, it breaks one of the oldest shortcut00
CBCXTech Blogincxtech.blog·Mar 9 · 9 min readWhatsApp Usernames and BSUIDs: Why this change matters for Customer Experience?WhatsApp has quietly become one of the most important customer interaction channels in the world. Meta CEO Mark Zuckerberg told investors in 2025 that WhatsApp now has more than 3 billion people using00
