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Jul 7, 2023 · 4 min read · Ad viewability stands as a paramount concern for any digital publisher, given its pivotal role in optimizing inventory performance. In this discourse, I delve into the intricacies of ad viewability, pinpoint common pitfalls often encountered by publi...
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Jun 15, 2023 · 4 min read · Last week a colleague was introduced to a supposed Jumia e-commerce marketing platform where one pays a certain amount to promote content from “Jumia” and receives a commission of up to 30% of the original investment. This percentage goes up as you i...
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Mar 2, 2023 · 2 min read · Digital publishers often face the challenge of balancing increased website traffic and revenue growth with rising AWS infrastructure costs. To maintain a profitable equilibrium between pageviews, revenue, and AWS expenses, it is crucial to adopt effe...
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Jul 13, 2022 · 5 min read · When you are working with code, you have to be very precise and careful with what you write. Even small mistakes can cause big problems. Because of this, it can take a lot of time to write and test code to make sure it is ready for deployment. If at ...
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