@dhh
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You bet! We used to do all that stuff. It wasn't until, I think, 2009 that we hired an office manager. Jason and I have done all of it. From setting up insurance or typing in expenses for accounting. It might seem daunting, but be reassured that there are millions and millions of small business owners that figure it out every year. So why wouldn't you be able to? Also, you can use freelance accountants and insurance brokers to help you.
I think we usually get between 100 and 300 applications. Then we usually cut that down to 10-20 candidates that we'll talk with on the phone. Then we usually have 3-5 finalists where we may give them a one week paid trial project or we may just decide based on the work product provided. Candidates can surely be dropped at every step. Either the work product isn't strong enough or they're not good writers or they're just not someone the people interviewing would like to work with.