Atul Prakash

With over three years of experience in digital marketing, I have developed a specialization in e-commerce SEO, Conversion Rate Optimization (CRO), and web analytics. My journey in the digital marketing realm has been marked by successful SEO implementations for various e-commerce platforms, driving their prominence in search results and organic traffic. In addition to SEO, I have significantly enhanced the user experience and conversion rates for numerous e-commerce sites, turning visitors into loyal customers.

A major part of my career has been dedicated to implementing and managing web analytics tools, particularly Google Tag Manager (GTM) and Google Analytics 4 (GA4). My expertise in these tools has enabled me to track e-commerce events comprehensively, offering invaluable insights into user behavior, traffic patterns, and conversion funnels. Furthermore, I have effectively set up Google Merchant Centre for various clients, improving their product visibility in Google Shopping results and driving targeted traffic and sales.

In my current role as a PPC Marketing Specialist at eWayCorp Technologies P. Ltd., I am responsible for creating, managing, and optimizing lead generation campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. My proficiency with tools like SemRush, GTmetrix, and Pagespeed Insights has further solidified my expertise in the e-commerce digital marketing space.

I hold a Bachelor of Technology degree in Electrical and Electronics Engineering from Aryabhatta Knowledge University, Patna. In the constantly evolving world of digital marketing, I pride myself on staying updated with the latest trends, tools, and techniques, ensuring that my clients always have a competitive edge. My core marketing skills include Digital Marketing, SEO, SEM, Social Media Marketing, Email Marketing, Inbound Marketing, Web Analytics, Content Marketing, Affiliate Marketing, Influencer Marketing, Google Ads, Bing Ads, Google Analytics, Microsoft Clarity, Microsoft Excel, Tableau, Facebook Ads, and Business Analysis.