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@dougsilkstone

Doug Silkstone

@dougsilkstone·Joined October 2026

Founder of Benson — ecommerce software

About

Founder of Benson. Building ecommerce software that helps online stores measure coupon extensions and AI shopping agents before changing their rules.

Available for

Nothing here yet.

Doug Silkstone's blogs

Bensonbenson-ecommerce.hashnode.dev1 post

About

Founder of Benson. Building ecommerce software that helps online stores measure coupon extensions and AI shopping agents before changing their rules.

Available for

Nothing here yet.

Doug Silkstone's blogs

Bensonbenson-ecommerce.hashnode.dev1 post

Articles Comments

Recently published

DSDoug Silkstoneinbenson-ecommerce.hashnode.dev·9h ago · 3 min read

How to Instrument a Coupon Extension Holdout

A coupon extension rule is an intervention. If a store hides or caps an extension the next day, a change in conversion or discount cost can come from the rule, the shopper mix, or normal day-to-day va