@dzenanakajtaz
Technical Content Writer at Mailtrap
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Oct 29, 2024 · 12 min read · In this post, I explain what email marketing segmentation is, how to segment your email database, and what best practices to follow. I also show you many examples from my personal inbox. So if you want to engage your subscribers with highly relevant,...
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Sep 16, 2024 · 10 min read · When your marketing emails get to Spam, it’s bad. When transactional emails get to the Junk folder — it’s a catastrophe. Simply put, emails that land in Spam waste your resources, worsen your sender’s reputation, and potentially drive your clients aw...
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Jun 18, 2024 · 23 min read · If you’re a beginner like me and have spent hours unsuccessfully searching for the right piece of content or GitHub page that covers how to use Google App Script to send email, you’re in the right place! In this article, I will take you step by step ...
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Feb 2, 2024 · 15 min read · In this article, I’ll take you with me on a journey guided by a team of QAs, deliverability experts, and email marketers, where we will not only explore email test cases but also learn the steps for creating a comprehensive range of checks. Let’s div...
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Jan 5, 2024 · 10 min read · Have you ever made a cake or an amazing meal and then just dropped it on the ground? Remember how disappointing it felt? Now imagine perfecting an email campaign just for it to get eaten alive by spam filters because of a poor choice of words on you...
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