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LEE COLE

@fiveminuteedgeNew York City, USAJoined June 2026

Five minutes a day to close more complex deals and win more often.

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LEE COLE's blogs

FiveMinuteEdgeblog.fiveminuteedge.com2 posts

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Recently published

LCLEE COLEblog.fiveminuteedge.comJun 15 · 5 min read

How to Answer "What's the ROI?" Without Stumbling

You're three months into a deal. The champion loves the product. The demos went well. Then the VP of Finance joins the final call and asks one question: "What's the return on investment here?" And you

LCLEE COLEblog.fiveminuteedge.comJun 7 · 2 min read

5 Books Every Sales Rep in a Complex Sale Should Read

If you're involved in complex sales — long cycles, multiple stakeholders, big deals, complicated products — reading the right books can change how you show up in every conversation. These five have st

LEE COLE

About

Available for

LEE COLE's blogs

Recently published

How to Answer "What's the ROI?" Without Stumbling

5 Books Every Sales Rep in a Complex Sale Should Read

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LEE COLE

About

Available for

LEE COLE's blogs

Recently published

How to Answer "What's the ROI?" Without Stumbling

5 Books Every Sales Rep in a Complex Sale Should Read