FWFlora Wilsonindpworld.hashnode.dev·7h ago · 2 min readInside a TC String: What the IAB TCF Stores and What Changed in 2.3A TC string is the IAB TCF's record of one visitor's consent choices. A certified CMP writes it when the visitor uses the banner, and it's passed along with ad requests so each vendor can check what i00
FWFlora Wilsonindpworld.hashnode.dev·2d ago · 3 min read How to Audit What Your Website Tracks Before ConversionYou do not need a tool to see what your site tracks. Your browser is enough. This audit checks three moments: page load, after Reject and form submit. Step 1: Start clean Use a private window. Turn of10
FWFlora Wilsonindpworld.hashnode.dev·Sep 24 · 3 min readFrom JavaScript Tags to Native SDKs: Understanding Mobile vs Web CMP ArchitectureA website and a mobile app can belong to the same business, but they do not handle tracking in the same way. That is one reason a web CMP and mobile CMP are not simply interchangeable. On a website, c10
FWFlora Wilsonindpworld.hashnode.dev·Sep 18 · 2 min readThe Architecture Behind Every GDPR Compliant Mobile AppEvery mobile app has an implicit data flow architecture. In non-compliant apps, it's a race between SDKs and the consent banner. In compliant apps, it's a strict pipeline where consent gates every net10
FWFlora Wilsonindpworld.hashnode.dev·Sep 4 · 2 min readHow I evaluate consent management platforms without falling for the demoEvery CMP demo looks great. The real test comes six months in, when your ad performance drops or your app store review flags a consent issue. Here is the shortlist I run through before committing. htt10
