ga4-audit-tips.hashnode.devOpenAI Tests Ads in ChatGPT — Implications for GA4 TrackingOpenAI has begun testing ads in ChatGPT, which is exciting for the platform’s growth — but it also raises important questions for analytics teams. Standard GA4 setups may not automatically track user interactions with these new ad placements, leading...6d ago·1 min read
ga4-audit-tips.hashnode.devWhy a Proper GA4 Setup Audit Is More Than a ChecklistMost GA4 audits fail for one simple reason:they confuse presence with correctness. An event exists, so it must be fine.A conversion is marked, so it must be working.Data is flowing, so nothing is broken. That assumption is where bad decisions begin. ...Feb 10·3 min read