The digital era: the transformation of branding through technologyCan robots and neural networks replace the professionals who create brands? Let’s explore how technology is affecting branding and why it’s making it more human. Modern digital methods open new horizons for brand development, but they also introduce ...Mar 6, 2025 · 4 min readicuglobal.dev
How to create viral content on social media: principles of successWe all know how scrolling through social media can quietly turn from a few minutes into hours. Brands actively use content marketing in SMM to attract users and create viral content that quickly grabs consumers' attention. Popular content spreads rap...Mar 6, 2025 · 4 min readicuglobal.dev
Corporate Community: What's the Secret of the ICU Team?We are Kristina and Liza, content manager and copywriter at the branding agency ICU. The past year has been a year of significant achievements for us: we grew, gained experience, and became stronger and more creative. Our team was joined by new talen...Mar 6, 2025 · 4 min readicuglobal.dev
Strong branding: successful strategies of global brandsSome brands have become legends in advertising, setting trends and inspiring other companies. What makes them unique, and how did they achieve global recognition? Brand strategy is a key part of creating a recognizable brand image. Every detail in co...Jan 30, 2025 · 6 min readicuglobal.dev
Colors, emotions, authorities: the role of psychology in brandingOne common way to psychologically influence consumer choice is product placement at checkout counters, especially on lower shelves. Children, seeing colorful candy packaging, will often ask their parents to buy it, otherwise the shopping trip ends in...Dec 3, 2024 · 9 min readicuglobal.dev