But keep in my mind more and more agencies and companies use the content as advertising, so just because Forbes, CBS News or Buzzfeed has a post about Why Apple is better than Microsoft doesn’t mean it’s not an ad. They are all sell-outs. If you have a couple of hundreds or thousands(depending on the website) you can buy a post about your business or whatever. That’s how it works. Uhm, that's a pretty broad claim. Got anything backing that up? AFAIK no reputable newspapers would post paid content without explicitly marking it as advertisement.