I work as a Global Group Product Manager in Rewards Program (Club Tada) in AB-Inbev the biggest beverage delivery app in Brazil. I am passionate about innovation, solving problems and team work. I write about Product Management, Leadership and Productivity.
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Oct 20, 2023 · 5 min read · This week, on October 16th and 17th, I attended a technical conference for the first time – LeadDev West Coast 2023. I was there to support my wife, who was one of the speakers, and it provided an excellent opportunity to make new friends and learn f...
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Jul 28, 2023 · 6 min read · In this article, I share how I prepared for presenting the lecture "Expectation vs Reality: Building a Product in Practice" at The Developers Conference - BH in the Product Management track. Check the event schedule It's important to review the even...
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Jul 28, 2023 · 3 min read · In this text, I talk about transitioning from Marketing to the Product field and the common characteristics between these areas of work. How it all began... In my first professional contact with Marketing, I worked on the Product Marketing team, deal...
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Jul 28, 2023 · 2 min read · Check out the 8-step checklist: The basis of gamification consists of: objectives, rules, playfulness, fun, feedback, rewards, and status. In the process of creating a gamified product, it's essential to align its features with business objectives an...
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Jul 27, 2023 · 3 min read · Crazy Eights is a fundamental technique in Design Sprint. It's a quick exercise, challenging people to sketch eight distinct ideas in eight minutes. The goal is to go beyond the initial, often less innovative, idea and generate a broad range of solut...
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