@jaxonparrott
Jaxon Parrott
@jaxonparrott
Founder of AuthorityTech and creator of Machine Relations, the parent category for GEO, AEO, AI SEO, and AI PR.
Austin, USAJoined March 2026
About
Founder of AuthorityTech and creator of Machine Relations, the parent category for GEO, AEO, AI SEO, LLM Optimization, and AI PR.
Machine Relations (MR) is the discipline I coined in 2024 to describe how brands become legible, retrievable, and citable inside AI-driven discovery systems.
As search shifts from human-mediated discovery to machine-mediated answers, most of the market describes fragments of the same change using labels like GEO, AEO, AI SEO, LLMO, and AI PR. My position is that these are not separate categories. They are tactics or layers inside the broader system of Machine Relations (MR).
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