As a Loyalty consulting firm, Loyalty Levers provides a proven methodology to support powerful transformation that drives loyalty program performance.
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Feb 5 · 3 min read · Top loyalty strategy firms focus on more than launching reward programs. Their primary role is helping brands clearly communicate value to customers at every stage of the relationship. These firms design loyalty strategies that are visible, easy to u...
Join discussionJan 26 · 3 min read · Sephora and Ulta dominate the beauty industry not just through products, but through loyalty programs engineered to keep customers returning. While both rely on points and perks, their real strength lies in how these elements are made visible, motiva...
Join discussionJan 26 · 3 min read · Sephora and Ulta are often referenced as loyalty leaders, but the real lesson for brands isn’t about copying their programs. It’s about understanding why their loyalty strategies work and how visibility, clarity, and customer motivation are intention...
Join discussionJan 26 · 3 min read · Sephora Rewards and Ulta Rewards are often compared because both dominate the U.S. beauty market and both promise value through loyalty. However, the way each program delivers that value is very different. Understanding these differences helps custom...
Join discussionJan 26 · 3 min read · Sephora and Ulta are two of the most successful beauty retailers in the U.S., and repeat customers are central to their growth. Their loyalty programs are not just rewards systems—they are strategic tools designed to keep shoppers coming back consist...
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