@lucabartoccini
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41m ago · 9 min read · Most small sales teams are paying for sales enablement software they don't need. Not because the tools are bad. Because they're built for 50-person sales orgs with dedicated enablement managers — and a 4-person B2B startup is not that. The ZoomInfo a...
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42m ago · 9 min read · Most sales teams don't know which customers are worth fighting for. They treat every renewal conversation the same, spend equal time on accounts that will triple and accounts that will churn, and make pricing decisions based on gut feel. The numbers ...
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42m ago · 11 min read · In 1998, a software engineer at Amazon named Greg Linden had an idea. The checkout page was one of the most visited screens on the site. Why not recommend products there — things customers might have forgotten, based on what was already in their cart...
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Mar 26 · 8 min read · Good documentation saves thousands of hours. Bad documentation wastes them. AI won't write your docs for you, but it's an excellent writing partner — one that's always available, never gets annoyed at first drafts, and can turn a brain dump into stru...
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Mar 26 · 8 min read · Every developer knows the feeling. You finished the feature. It works. The PR is ready. But the test coverage is thin, and you know it. You tell yourself you will come back and add tests later. You will not. Testing debt is one of the most common pro...
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