@mFilterIt0
We combat Ad Fraud across platforms by adding the Filter of Trust to your Ad Campaign.
mFilterIt ad traffic validation suite identifies invalid traffic sources and detects ad fraud by leveraging the capabilities of AI, ML and data science and deeper-level checks.
mFilterIt’s Ad Traffic Validation suite is developed to detect and prevent invalid traffic from ad campaigns.
Sep 25, 2023 · 1 min read · False impressions in digital advertising results in impression fraud. False impression refers to those impressions which are not made but still counted. Fraudsters create an appearance that the ad got a view, but it didn’t. The advertisement is not v...
Join discussionSep 25, 2023 · 1 min read · Device spoofing is a technique where people make it look like they are using different devices such as mobile phones, tablets, PC’s. It fools monitoring systems by generating false hardware and software information. It is a sophisticated form of frau...
Join discussionSep 22, 2023 · 1 min read · Affiliate fraud involves dishonest actions aimed at earning commissions within an affiliate marketing program through deceptive or unethical means. Affiliate marketing scams, though challenging to spot, result in significant revenue losses for mercha...
Join discussionSep 22, 2023 · 1 min read · Digital brand protection is the important action that we take to monitor and protect the brand digital assets such as websites, mobile applications, social media channels, and digital advertising platforms, etc. The main purpose of this action is to ...
Join discussionSep 21, 2023 · 1 min read · Brand infringement takes place when someone uses a company’s name, logo, or product without permission, mimicking the act of copying or stealing the brand’s identity. This unauthorized usage can result in confusion and negative impacts on how the rea...
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