Exactly. SEO is no longer only about keywords and meta tags. AI has changed how search works. With Google AI Search, AI Overviews, Gemini, ChatGPT, Perplexity, and other assistants, websites are not just being ranked — they are being understood, summarized, and recommended. That is where GEO comes in: Generative Engine Optimization. Now the focus is on making content clear for both humans and machines. Clean headings, semantic HTML, structured data, JSON-LD, strong page hierarchy, meaningful content, and proper indexing signals all matter more than ever. For portfolios especially, this is important. Your website is not just a design showcase. It is your digital identity. If AI crawlers cannot clearly understand who you are, what skills you have, what projects you built, and what experience you bring, then your visibility becomes weaker. Google’s own AI Search guidance still says the foundation is useful, high-quality, accessible content, but AI search makes clarity even more important. So SEO is becoming less about tricks and more about structure, trust, and machine-readable value. In simple words: Good UI attracts humans. Good SEO + GEO helps both humans and AI find you.