Hey, I am Madiha Jamal (a.k.a Maddy). I do a lot of things, and writing is one of them. I started my career as a copywriter, and here I am working as a head of marketing and communications at AvoTechs. During my seven-year career span, I have had the chance to learn a lot of things about digital marketing and brand communications. I am not currently leading the marketing team of a SAP consulting firm in Poland. Expect some good techie writing stuff from me on this platform.
Tech writing services, Content plan, digital marketing strategy, brand communication documentation, you name it.
Aug 14, 2025 · 7 min read · Many enterprises face a critical challenge these days: their most valuable business processes are trapped between legacy on-premise and cloud systems. While full-cloud migrations offer flexibility and scalability, many businesses still rely on stable...
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