Ad Fraud Signals Your Attribution Platform Misses and How to Fix ThemFor app marketers, with fraud checks now bundled into most attribution platforms, it’s easy to assume traffic quality is covered. But these validations are mainly built to ensure installs are attributed correctly, not to deeply assess how users behav...Feb 12 · 1 min readmfilterit01.hashnode.dev
Brand Bidding by Direct Selling Agents in BFSI Industry: Know How to Detect & PreventFor BFSI brands, branded keywords should be the cheapest conversions in the funnel. Instead, they’re becoming the most expensive. Across banking, insurance, and lending, direct selling agents are aggressively bidding on brand terms, redirecting read...Feb 12 · 1 min readmfilterit01.hashnode.dev
Click Tracker: How Accurate Click Tracking Can Save Your Ad CampaignDigital advertising demands proactive measures to ensure every click is measured and validated. Approved Click Trackers are now mandatory if anyone wants to track p-max or demand gen campaigns. However, click tracking needs to be backed up with comp...Feb 11 · 1 min readmfilterit01.hashnode.dev
Why the Most Trusted Affiliate Programs in the US Invest in MonitoringIn United States, affiliate marketing surged to $11.2 billion in 2025, up from $9.1 billion in 2023, reflecting the growing confidence brands place in this channel. However, as affiliate ecosystems scale, ensuring consistent brand messaging, transp...Feb 11 · 1 min readmfilterit01.hashnode.dev
Are Your Referral Wins as Genuine as They Seem?You launch a referral program with the intention to acquire new users to your app. When analysing your campaign progress, you see that your referral champion is a single user who somehow ‘invited 200 people overnight’. You feel confident to spend ...Feb 10 · 1 min readmfilterit01.hashnode.dev