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May 2 · 9 min read · An email signature should be the simplest piece of HTML you'll ever write — your name, role, company, maybe a phone, maybe a logo. In practice, most signatures are broken in at least one major mail client. The photo doesn't load. The alignment shifts...
Join discussionMay 2 · 11 min read · You design an email. The hero is a product photo with a clean white background. The brand color is a deep teal. You drop the white-background photo onto the teal section and suddenly there's a hard rectangle of white sitting on top of the brand color...
Join discussionMay 2 · 10 min read · The web has had reliable webfont support for fifteen years; email has not. Outlook desktop — still ~30% of B2B inboxes — uses the Word HTML rendering engine, which doesn't load @font-face webfonts at all. It falls back to the next available font in y...
Join discussionMay 2 · 10 min read · Almost every modern email client renders HTML, so why does the plain-text part still matter? Because the recipient isn't always on a modern email client. Smart watches, screen readers, accessibility-mode mail clients, voice assistants reading email a...
Join discussionMay 2 · 4 min read · Imagine spending hours crafting the perfect email campaign. The copywriting is punchy, the graphics are stunning, and the offer is irresistible. You hit send. But when your subscriber opens it on their morning commute, the text is microscopic, the he...
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