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Apr 3 · 7 min read · Ask any Nigerian social commerce merchant whether they would rather their customers paid upfront and the answer is almost always the same. Of course they would. But that is not how it works here, and
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Mar 20 · 6 min read · Every day, thousands of Nigerian sellers wake up, post a product on Instagram or WhatsApp, and start taking orders before breakfast. No storefront. No Jumia listing. No middleman taking a cut. Just a
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