I love turning ideas into products that make learning and growth feel natural. Freelancing, experimenting, and building my startup one step at a time, learning out loud as I go.
Product design projects and creative collaborations with founders & builders.
Jan 6 · 2 min read · Last week I designed a new feature inspired by a game I play daily, a daily competition where you finish 7 levels to win a prize. It’s addictive, but I was careful: in a learning app, competition can easily become unhealthy. I didn’t want the competi...
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Dec 30, 2025 · 3 min read · We’re still trying to crack retention. Last week, I fixed what looked broken: smoother data loading proper push notifications And yet, my brother still didn’t open the app again. That made one thing clear:this isn’t a technical problem anymore. ...
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Dec 16, 2025 · 2 min read · I thought I knew what was wrong. Last week, my brother’s behavior gave me a clear signal:he liked the app, completed multiple sessions on day one, then never came back. Activation? ✅Retention? ❌ From his feedback, one issue stood out immediately:afte...
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Dec 9, 2025 · 3 min read · Last week my little brother installed version 1.0.0 of the app. He was curious about it, but he didn’t use it that day. I decided not to remind him and just observe whether he would return on his own. The next day, I was out all day. In the evening, ...
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Nov 25, 2025 · 3 min read · Last week, I finally hit a milestone I’ve been dreaming about for two years: having a real, functional MVP ready for learners to try. It felt surreal. After all this time, the idea wasn’t just in my head anymore, it existed. You could hold it, open i...
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