MYBKExperience collects honest opinions and valuable responses from the Survey that help Burger King to understand & satisfy customer needs and behaviour. These Insights will be taken into consideration to develop new products and make changes in existing products. Voice your opinion on MYBKExperience about the restaurant’s food quality & taste, menu items, price, ambience, cleanliness, staff behaviour, speed of delivery. The set of multiple choice questions with 4 choices is given where you need to answer all questions carefully. www.mybkexperience.com was developed by Qualitrics , an American experience management company to know whether you are Highly Unsatisfied/ Satisfied/ HighlySatisfied/ Extremely Satisfied. Restaurants like Burger King use a Customer Survey to figure out dining experiences and to determine how diners feel about the menu items, prices etc.