Just this past week, our app got the boot too. The reason was that the app was in violation of "user privacy". May be it was strings.xml that angered the Algorithm , may be it was the user reviews, may be it was something on our website... Then, magically, the app came back up. It turned out that as we were migrating our domain name to a new DNS provider, the cache entries pointed to an IP address that didn't exist, and hence the privacy policy web page was 404. Downloads form our website for the app went up by 2x, but that number dwarfs in comparison to installs from the Play Store. What can I say, we are slaves to The Algorithm . At least until Google decides to properly staff up its support centers for developers. At this point, I'd rather Sundar hired Steve Ballmer to run Play. If nothing, at least that man cared a bunch about us.