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Feb 16, 2024 · 14 min read · It’s no secret that quality assurance automation is rising in the software development lifecycle. This article offers an overview of the best automated QA testing tools, explores their pros and cons, and offers a glimpse of which tool might be the on...
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Jan 4, 2024 · 9 min read · When done well, email marketing is a terrific digital marketing strategy that can drive a ton of traffic and generate new leads to your website. In fact, according to several studies, email marketing produces $44 for every $1 spent. If that isn’t a ...
Join discussionJan 4, 2024 · 8 min read · The humble email remains a cornerstone of any marketing strategy. Tried and tested, but also improving all the time, a good subscriber list and quality content direct to these inboxes can be one of the most effective ways of driving your audience to ...
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Dec 6, 2023 · 6 min read · DMARC is one of the key methods for protecting your emails from spoofing. Yet, only half of Fortune 500 companies have implemented it so far. Is it because the setup is difficult? Absolutely not. Setting up DMARC is really easy and won’t take more th...
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Dec 22, 2022 · 12 min read · Inbox placement rate (IPR) denotes emails that reached the recipient’s inbox rather than ending up in their spam or junk folder. Since 2015, the global IPR has grown from 79% to 85%. This means that only one in six commercial emails miss the target. ...
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