Naushad Parpia is the Founder and CEO of Plative and the Founder of Earthside Farms, a healthy snack company launched in 2022. A graduate of the University of Virginia with a Bachelor of Commerce in Finance, IT, and Economics (2011), he has extensive experience as a technology consultant and entrepreneur. Passionate about health, longevity, and sustainability, Naushad leads Earthside Farms with a focus on innovation and quality. He aims to scale the company into a leading brand, promoting better nutrition and a positive environmental impact.