I鈥檓 Nikhil Sharma, an author and consultant helping DTC brands grow with eCommerce and paid ads. I鈥檝e worked with Google Ads, Meta Ads, and email campaigns. Here, I write about Shopify, DTC strategies, email marketing, and running paid ads.
I'm available for Meta Ads, Google Ads, Shopify Brand Consulting.
Mar 10 路 8 min read 路 馃挕 TL;DR: Maintaining substantial ad budgets can be exhausting, so I built a system that uses Gemini to generate recommendations. It pulls real-time data from the Meta Marketing API, analyzes metrics,
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Jan 24 路 6 min read 路 If you run a Shopify store in the US or European markets, you have likely felt the pressure intensify over the last 18 to 24 months. Rising CPMs, volatile ROAS, and creative fatigue are no longer rare challenges. They are the baseline for most ad acc...
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Nov 6, 2025 路 7 min read 路 Ever feel like you鈥檙e creating a million versions of the same ad just to fit every placement (Feed, Stories, Reels, etc.)? It鈥檚 exhausting. The good news is that Meta鈥檚 Flexible Formats make this process a lot easier. In plain terms, you can upload f...
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Oct 25, 2025 路 5 min read 路 You鈥檙e running Meta and Google Ads. You鈥檝e installed your pixels, launched your campaigns, and even tested new creatives. But sales aren鈥檛 scaling. You鈥檙e stuck around the same numbers every month, wondering why your Shopify store isn鈥檛 growing despi...
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