I’m Nikhil Sharma, an author and consultant helping DTC brands grow with eCommerce and paid ads. I’ve worked with Google Ads, Meta Ads, and email campaigns. Here, I write about Shopify, DTC strategies, email marketing, and running paid ads.
I'm available for Meta Ads, Google Ads, Shopify Brand Consulting.
2d ago · 6 min read · Tuesday morning a client pinged me about a new tab in their Shopify admin. Agentic Storefront. Sessions, orders, the usual columns — except attributed to ChatGPT and Microsoft Copilot instead of Meta
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Apr 26 · 9 min read · The Shopify brand I help operate runs its phones on CloudTalk. Every call gets recorded, which is great in theory, except none of those recordings were doing anything for us. They were just sitting th
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Apr 25 · 7 min read · So Google quietly dropped something big Or not so quietly. Google announced UCP at NRF 2026, co-developed with Shopify, Etsy, Wayfair, Target, Walmart, and endorsed by 20+ partners like Stripe, Adyen,
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Mar 10 · 8 min read · 💡 TL;DR: Maintaining substantial ad budgets can be exhausting, so I built a system that uses Gemini to generate recommendations. It pulls real-time data from the Meta Marketing API, analyzes metrics,
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