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Jun 9, 2025 · 7 min read · 1 Understanding the Matching Stage In the cascade architecture of industrial advertising systems, the matching phase, also known as the candidate retrieval stage, serves as the foundational step in the ad selection process. Its main objective is to e...
Join discussionMay 22, 2025 · 7 min read · 1 Multi-Stage Architecture of Online Advertising Systems The modern online advertising system typically follow a multi-stage cascade architecture, designed to balance scalability, latency, and relevance. Each stage progressively refines a large pool ...
Join discussionMay 19, 2025 · 10 min read · 1 Introduction In modern e-commerce advertising systems, predicted click-through rate (pCTR) and predicted conversion rate (pCVR) are foundational components that drive performance and revenue. These models estimate the likelihood that a user will cl...
Join discussionMay 13, 2025 · 5 min read · 1 Introduction In China, C2C (Consumer-to-Consumer) platforms have become a cornerstone of the country's booming e-commerce ecosystem. These platforms—such as Taobao, Pinduoduo (PDD), and others—enable individual sellers or small merchants to directl...
Join discussionMay 9, 2025 · 6 min read · 1 Introduction In e-commerce, product titles are often written by sellers in a detailed and descriptive manner, including brand names, places of origin, attributes, and other qualifiers. Unlike English, which uses spaces to separate words, Chinese la...
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