Ojo Emmanuel Oluwasanmi

@oeojo

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Product Management | User Experience Research

Ibadan, NigeriaJoined March 2024

About

An experienced product manager making the world better one user experience per time.

Available for

Speaking, Mentoring, Product Discovery, Product Review

Ojo Emmanuel Oluwasanmi's blogs

Emmanuel O. Ojoblog.oeojo.com2 posts

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Recently published

OEOjo Emmanuel Oluwasanmiblog.oeojo.comApr 2, 2025 · 4 min read

Decoding Consumer Behaviour: Navigating The Maze of Cognitive Biases - Part 2.

TL;DR Categorising cognitive biases helps product leaders create user-friendly experiences by: Spotting patterns Customising solutions Improving decisions Building empathy The five main categories of cognitive biases are: Decision-Making Biase...

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OEOjo Emmanuel Oluwasanmiblog.oeojo.comMar 14, 2024 · 4 min read

Decoding Consumer Behaviour: Navigating the Maze of Cognitive Biases - PART I

TL;DR Biases are mental shortcuts created by our brains to make information retrieval and decision-making easier. This can either have positive or negative effects. Social, cultural, and emotional influences as well as too much or limited informati...

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Ojo Emmanuel Oluwasanmi

About

Available for

Ojo Emmanuel Oluwasanmi's blogs

Recently published

Decoding Consumer Behaviour: Navigating The Maze of Cognitive Biases - Part 2.

Decoding Consumer Behaviour: Navigating the Maze of Cognitive Biases - PART I

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Ojo Emmanuel Oluwasanmi

About

Available for

Ojo Emmanuel Oluwasanmi's blogs

Recently published

Decoding Consumer Behaviour: Navigating The Maze of Cognitive Biases - Part 2.

Decoding Consumer Behaviour: Navigating the Maze of Cognitive Biases - PART I