ARAndreas Richterinblog.richtera.org·Sep 12, 2015 · 2 min readHow to Measure Anything: Finding the Value of Intangibles in Business by Douglas W. HubbardMy immediate takeaway is that you can't measure things you cannot base decisions on. So unless there is a meaningful decision you're trying to make it's very difficult if not impossible to create meaningful measurements. This means that a lot of peop...01S
ARAndreas Richterinblog.richtera.org·Sep 12, 2015 · 1 min readEnchantment: The Art of Changing Hearts, Minds, and Actions by Guy KawasakiIt's interesting to build products that focus on having people love them rather than building the next new cool widget. This is what apple did with things like the iPod, the iPhone and even things like the iMac or MacBook Pro. It's not just the techn...00
ARAndreas Richterinblog.richtera.org·Sep 12, 2015 · 1 min readThe Connected Company by Dave Gray and Thomas Vander WalI found a good review here00
ARAndreas Richterinblog.richtera.org·Sep 12, 2015 · 1 min readLean Branding by Laura BuscheJust like building a lean product, branding also needs to be done in a lean way. Very interesting book about what things to think about and watch out for.00
ARAndreas Richterinblog.richtera.org·Sep 12, 2015 · 1 min readUX for Lean Startups by Laura KleinBuilding UX for a lean startup requires pieces to be put together in a way that they can easily grow. Normal UX discussions show that everything needs to be thought of in the beginning where this really focuses on being able to grow things up slowly....00