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Mar 21 · 5 min read · Free trial conversion rate is one of those metrics that looks simple and turns out to be complicated. The complication is not the maths. It is what you are measuring and what is causing the number to be what it is. Two SaaS products with identical 15...
Join discussionMar 21 · 5 min read · Time to value is one of the most used phrases in SaaS product conversations and one of the least precisely defined. Ask ten product managers what time to value means for their product and you will get ten different answers. Some measure it to first l...
Join discussionMar 21 · 5 min read · Churn is the metric most SaaS founders check least often and think about most. It is also the one that quietly determines whether a SaaS business compounds or runs on a treadmill. A company growing at 10% MRR with 8% monthly churn is not actually gro...
Join discussionMar 21 · 5 min read · Most SaaS onboarding advice focuses on mechanics: welcome emails, in-app checklists, product tours, tooltips. These are tools. They are not a strategy. The goal of onboarding is not to introduce users to your product. It is to get users to the moment...
Join discussionMar 16 · 5 min read · Free trial and freemium are not interchangeable. They create different user behaviours, different conversion pressures, and different demands on your product and team. Most SaaS founders choose between them based on what competitors do or what feels ...
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