Salma Karina Hayat is the president and co-founder of Prizm Media, a medical leads company connecting suppliers of medical devices, pharmacy, and lab services with patients based on their needs, insurance, and location. She is motivated by a desire to improve the healthcare industry and her community. Her strategic vision has allowed Prizm Media to quickly scale, becoming one of Canada’s fastest growing companies on the Growth 500 and placing her on Business in Vancouver’s list of biggest woman-owned businesses in BC.