Zero-Click Search Isn’t a Bug — It’s the Default in AI-First Search
Jan 8 · 6 min read · Zero-click search is no longer an unintended side effect of SERP features. In AI-first search, it’s the primary delivery model. Google AI Overviews and answer engines like ChatGPT, Perplexity, and Gemini are designed to resolve intent directly, not r...
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