SDSpencer Dukeinwindgrove.hashnode.dev·Sep 11 · 13 min readAEO vs SEO: Which Should B2B Companies Invest In?TL;DR SEO and AEO are not competing budget lines. SEO keeps you visible in traditional search. AEO makes you citable inside AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and Gemi00
SDSpencer Dukeinwindgrove.hashnode.dev·Sep 9 · 11 min readAEO for B2B SaaS: Should You Build In-House, Hire a Consultant, or Work with a Specialist Agency?TL;DR In-house AEO requires a full content and technical team, a six-month minimum to show results, and ongoing investment in specialist tooling. It makes sense at scale. An AEO consultant gives you a00
SDSpencer Dukeinwindgrove.hashnode.dev·Sep 7 · 23 min readHow B2B Companies Get Cited in ChatGPT, Perplexity, and Google AI OverviewsThe truth is your buyers are using AI to shortlist vendors. They type a question into ChatGPT, Perplexity, or Google AI Overviews and get a confident, well-structured answer that names three or four c00
SDSpencer Dukeinwindgrove.hashnode.dev·Jul 25 · 10 min readWhy Your Business Isn't Showing Up in ChatGPT (And How to Fix It)Most businesses aren't showing up in ChatGPT because they've built their digital presence for Google, and Google and ChatGPT are fundamentally different engines with different credibility signals. The00
SDSpencer Dukeinwindgrove.hashnode.dev·Jul 25 · 8 min readHow AI Search Engines Recommend B2B Companies (And Why Most Are Invisible)Your next B2B customer is probably asking an AI right now which vendor to use. Not searching Google. Not scrolling LinkedIn. Asking ChatGPT, Perplexity, or Claude a question like: "What's the best CRM00
