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Aug 26, 2024 · 4 min read · The base of the pyramid (BoP) represents an often neglected group of people consisting of billions of individuals who live on less than $2.50 per day. Social media initiatives aimed at the BoP demographic have the potential to create change and promo...
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Aug 1, 2024 · 3 min read · he base of the pyramid (BoP) represents a portion of the global population comprising individuals who survive on less than $2.50 per day. Effectively engaging with this group requires approaches, and mobile storytelling has emerged as a tool for this...
Join discussionJul 19, 2024 · 3 min read · The base of the pyramid, which consists of billions of people living on more than $2.50 a day, is often disregarded despite being the socioeconomic group. Businesses can reach out to this segment through media, promoting inclusive growth and sustaina...
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Jul 3, 2024 · 4 min read · The Base of the Pyramid (BoP) represents a segment of the population that often faces economic hardships and limited access to resources. Effectively connecting with this demographic on media requires not only captivating storytelling but also a thor...
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Jun 25, 2024 · 3 min read · In today's digital-first world, artificial intelligence (AI) has become an integral part of marketing strategies across various industries. However, as the use of AI in marketing continues to expand, ethical concerns have increasingly come to the for...
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