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If you’re leading marketing for a product or service that primarily uses online channels for advertising, chances are you’ve tried to pinpoint which channel leads to conversions (e.g. signup or purchase). This is the basis of Multichannel marketing a...

Product analytics is the collection and analysis of data to understand how end users engage with your product. Each interaction can help you understand who your audience is, how your service is resonating with them, and what you can do to improve. Le...

I am currently getting my MBA and Masters of Engineering through MIT’s Leaders for Global Operations (LGO) program. Every year, the program takes the fellows on a Domestic Plant Trek where we get to see manufacturing and operations facilities across ...
