TTThai Traninthait.hashnode.dev·15h ago · 6 min readHow to run a search strategy workshopKey takeaway Six parts. Goals first. Demo last. Three goals, and one they will actually protect. Walk out with a goal sheet, a baseline, a decision and a 90-day plan. A feature list is not a strate00
TTThai Traninthait.hashnode.dev·17h ago · 4 min readSearch is not a built-in CMS featureKey takeaway Many CMS vendors treat search as an afterthought. Don’t copy that. Weigh it as critically as a new website build. Have a strategy before go-live. Included is a pitch, not a plan. Th00
TTThai Traninthait.hashnode.dev·19h ago · 6 min readHow to use site search analyticsKey takeaway They sent me the logs. I wanted the questions. Empty results, no clicks, and no conversion are different problems. A box you cannot see is a box you cannot run. I’d been asked to lo00
TTThai Traninthait.hashnode.dev·3d ago · 5 min readYour search box is leaking moneyKey takeaway Search is how people get to the rest of your site An empty box loses the booking before anyone sees the pretty pages Treat search as something you keep running after go-live, not a che00
