@tobijoshua
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Joshua Paul-lasisi's blogs
Recently published
What 72% Repeat Purchase Rate Taught Me About Who Not to Market To
May 9 · 6 min read · A Lagos-based analyst examines a UK retail dataset — and discovers that the business never really had a retention problem to begin with. I tested seven hypotheses against the Online Retail II dataset
Join discussionWhy 86% of Visitors Never See a Product — And Why That Matters More Than Checkout
May 9 · 5 min read · A reflection on the Google Merchandise Store funnel, user intent, and the strange reality of modern e-commerce. When discussions on e-commerce conversion arise, men often rush toward checkout. Cart a
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