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5d ago · 6 min read · A Lagos-based analyst examines a UK retail dataset — and discovers that the business never really had a retention problem to begin with. I tested seven hypotheses against the Online Retail II dataset
Join discussion5d ago · 5 min read · A reflection on the Google Merchandise Store funnel, user intent, and the strange reality of modern e-commerce. When discussions on e-commerce conversion arise, men often rush toward checkout. Cart a
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