JPJoshua Paul-lasisiintobijoshua.hashnode.dev·May 9 · 6 min readWhy Rejected Hypotheses Are More Valuable Than Confirmed OnesOn building analysis around falsifiable hypotheses — and what you learn when the data proves you wrong. There is a habit in data analysis that looks like rigor but is actually its opposite. You look 00
JPJoshua Paul-lasisiintobijoshua.hashnode.dev·May 9 · 6 min readWhat 72% Repeat Purchase Rate Taught Me About Who Not to Market ToA Lagos-based analyst examines a UK retail dataset — and discovers that the business never really had a retention problem to begin with. I tested seven hypotheses against the Online Retail II dataset00
JPJoshua Paul-lasisiintobijoshua.hashnode.dev·May 9 · 5 min readWhy 86% of Visitors Never See a Product — And Why That Matters More Than CheckoutA reflection on the Google Merchandise Store funnel, user intent, and the strange reality of modern e-commerce. When discussions on e-commerce conversion arise, men often rush toward checkout. Cart a10
