Joshua Paul-lasisi

Data & product analyst based in Lagos, Nigeria. I write about what I find when I go into the data — and what it means for the business decisions that follow. Most of my work sits at the intersection of behavioral analytics, product thinking, and the occasional counterintuitive finding that changes the entire recommendation. Day job: Process Engineer at Dangote Fertilizer, monitoring operational data at one of Africa's largest industrial plants. Building toward full-time remote work in product and data analytics. Current focus: funnel analysis, retention analytics, hypothesis-driven analysis, and BigQuery. All project code lives on GitHub.