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Jul 4, 2025 · 1 min read · The government just updated UCPMP 2024, making ethical pharma marketing a mandated standard—not a loose guideline. Updates include: Claims must align with approved labels; “safe” claims must be qualified Free samples limited to 2% of annual sales; ...
Join discussionJul 3, 2025 · 1 min read · This blog compares 7 CRM platforms used by Indian pharma teams: Veeva CRM Salesforce Health Cloud Zoho CRM Microsoft Dynamics 365 Freshsales HubSpot India-specific pharma CRMs Each has pros and cons depending on size, channel mix, and field ...
Join discussionJul 2, 2025 · 1 min read · Indian pharma brands are using WhatsApp not as an afterthought but as a central channel for HCP and patient communication. With targeted doctor campaigns, automated reminders, vetted templates, and full integration with field teams, WhatsApp is deliv...
Join discussionJul 1, 2025 · 1 min read · India’s pharma marketers are finally embracing scale through automation and analytics. A few standout tactics: Doctor segmentation and CRM sync Regional SEO and vernacular content WhatsApp-first patient engagement CLM tools for medical reps Anal...
Join discussionJun 30, 2025 · 1 min read · Pharma marketing is not like SaaS. In India, brands must juggle compliance, multiple channels, language diversity, and fragmented user journeys. Here are the most-used automation tools across pharma and wellness in 2025: Salesforce Marketing Cloud +...
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