webchick.techBuilding a Developer Advocacy Team from Scratch #4: 2025 Year-End ReflectionsBack in January, I was tapped at Temporal to leave the comfy, familiar world of being an IC Head of Community to instead lead up a brand new function: Developer Advocacy & Community (DAC). Our team’s mandate is to get Temporal’s name “out there” in c...Dec 21, 2025·13 min read
webchick.techBuilding a Developer Advocacy Team from Scratch #3: #DevRelTeamOpsOur team has been growing steadily throughout the year, and while most of the team foundations we first set up have remained in place, as we’ve scaled we’ve also had to get a bit more mature with our operations and reporting. Who knew that running a ...Oct 18, 2025·9 min read
webchick.techBuilding a Developer Advocacy Team from Scratch #2: "Go-To" DevRellersIn our last thrilling episode, we talked about the importance of equipping your team with a strategic prioritization framework to help them to reason about incoming requests so they can spend the majority of their time on high-impact shit that matter...Jun 15, 2025·13 min read
webchick.techTips and tricks for getting hired for "niche" tech workHere are some thoughts if you ever find yourself spending many years in one particular technology and in the position of looking for new work for the first time in a long while. Look to local event sponsors Look for community events that are happeni...May 1, 2025·2 min read
webchick.techBuilding a Developer Advocacy Team from Scratch #1: DevRel Impact Factors™In our last thrilling episode, we talked about the importance of setting strong foundations to enable your team's success. In this episode, let's actually start by talking about failure instead. 😢 Imminent Threats to DevRel Teams Everywhere What are...Apr 4, 2025·8 min read