@zachion
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May 6, 2025 · 3 min read · Introduction: The Power of the Digital “First Look” The modern shopper often circles back to the same item, longing for one more glance before clicking buy. That’s where virtual try-on purchase intent comes in—giving customers a digital “second look”...
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May 6, 2025 · 4 min read · Introduction: The Rising Cost of Fashion Returns Fashion e-commerce returns have surged, creating a hidden drain on retailer profits and operational budgets (Outvio). In 2023, online apparel return rates hit 24.4%, translating to an estimated $38 bil...
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