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Although we take it seriously, there's no secret sauce here. We pick pens/projects/posts/collections as they come in, based on what's looking good that day. Sometimes we'll go with a theme (like on international panda day - thanks Marie!) like so:

We have a few trusted non-employees who have picking capabilities turned on. Picks are added to a queue and are rolled out every 20 minutes. I can be bribed to pick you pen with thai food gift certificates.

Technologically, there is a little button we press when looking at any given Pen and it goes into a queue that puts new stuff out every few minutes. That way there is a steady stream and everybody gets an equal amount of time on the homepage if they are picked.

We have docs on how things get picked as well: blog.codepen.io/documentation/faq/how-are-picked-…

Plus a couple of podcasts on the issue: https://blog.codepen.io/2015/09/29/059-picks/ https://blog.codepen.io/2016/06/07/093-picks2/