I'd like to understand how your company works financially. You do a lot of great things and I wonder how you actually pay your bills. Can you share some details on how you structure your time and the time of your employees?
The default behavior of Now is that your code is open-source unless you upgrade. This provides a very big incentive for teams and companies to move onto the next tiers.
In addition, many of our largest customers have very specific feature requests, such as machine isolation (single-tenancy), certifications, logs replication, 24/7 support, realtime insight into metrics and auto-scaling events, and much more.