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What is needed to make exceptional websites that make it in www.awwwards.com?
Hey Klevis, Thanks for your question. I guess my first reaction is "why are your trying to make websites that make it in Awwwards?"
I certainly have nothing against Awwwards or other design galleries, but I do think it's important to recognize that exceptional websites are ones that truly help users achieve their goals. That may be buying a new shirt on an e-commerce site. That might be catching up on the day's news. That might be commenting on their friend's photo. Whatever the task is, the design should aid in completing that task.
I come from an agency background where I worked with many creative directors who put their own design desires above the needs of our users. The results were always disastrous. Design is so much more than aesthetics, and includes things like accessibility, performance, flexibility, interaction, motion, ergonomics and so on. That's not to say our websites should be ugly or that we shouldn't push boundaries. There are certainly times and places to push boundaries and experiment with new tools, techniques, and paradigms. But it's important to discern when that type of approach is warranted.
So I do think it's important to strive to create exceptional websites. And I'd define an exceptional website as one that effectively and efficiently serves the needs of its users.