I think consuming a lot of content goes hand-in-hand with creativity.
When you consume content, you make connections of your own that string the pieces together and come up with new ideas or interpretations. These little bits of inspiration help you to stay creative.
And also, its not about coming up with creative ideas (humans do that regularly throughout the day), but executing on them. And the executing part I can definitely pin to writing down these ideas, and working them into a to-do list.