Hey!
I think there is a book about that by a guy named Catalin Pit. :-?
Haha, jokes aside, join a community like Hashnode. You are more likely to be found by people thanks to their feed, newsletter and social media platforms. Hashnode shares articles from the platform, and it is a good way to get exposure.
If you put out quality content, people will notice, and will "trust" you. They become regular readers. And that's how you build a brand, from my point of view. :-)