I think hype is the wrong word.
It's ok to learn the basics of logic and how programming works. If / Then / Else, For, While, etc... Those will help you in being a logical thinker and with programs like Excel.
It's not ok when people think programming is easy and everyone can do it. It takes years of experience to write good code.
I also won't / don't consider someone that just installs plugins and templates to be considered a programmer. Someone that setups a Wordpress site, installs a template, installs a few plugins < not a programmer.
Programmers come up with answers to problems. Like writing a book, we take our language of choice and mold it into something that tells a compelling story. There are great books out there and there are crappy ones as well.
The "everyone should learn to code" movement pisses me off because should everyone learn to be a doctor? No. Should everyone work on their own cars? No. I wouldn't want to see a dentist that got into dentistry because dad told them to. I want a dentist who's passionate about what they do; is looking out for my best interest and knows what they're doing. I'd want to hire a programmer that is the same. Not someone that does it because the money is good or it's "cool" to be a programmer now. I want someone who lives it, enjoys it and knows what they are doing.
If you want to learn it; great! You might be one of us. But to try to force people into it because we're moving to a software driven world and we'll need programmers is ridiculous. The world needs all kinds of people. From garbage collectors to accountants. From biologists to geologists. We need good code more then we need crappy, insecure code. We need good doctors, not ones that kill people. We need good mechanics, not ones that forget to tighten a bolt that causes an accident.