The irony is that AI search might actually force us back to writing genuinely high-quality content for humans. When gaming the system with meta tags stops working, the only thing left that matters is actual authority and unique perspective.
That’s the silver lining of the AI shift. When the 'meta-gaming' era ends, we’re left with the content itself. It’s forcing a return to genuine authority—if your work doesn't offer a perspective or a solution that the model can’t synthesize from a dozen generic sources, it effectively loses its value.