There's always one more thing to tweak — a faster query, cleaner error handling, a smoother onboarding flow.
I've shipped things too early and regretted it. I've also held back so long the market moved on. Both hurt.
These days I try to use a simple gut-check: "If a real user hit this bug/issue today, would it block them from getting value?" If no, ship. If yes, fix it first.
What's your version of this? Do you have a rule, a checklist, or just a feeling you've learned to trust?
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One pattern I've noticed: the urge to optimize often spikes right before shipping, not because something is genuinely broken, but because shipping feels scary and tweaking feels safe.
A useful reframe I heard somewhere — "done is a feature." The version that exists and can be iterated beats the perfect version that ships next quarter.
For me the trigger is user feedback lag. If I can't get real signal in the next 48 hours by shipping now, the optimization might be solving a problem that doesn't exist for users. Ship, observe, iterate.