I need to care about what I'm doing. I'm sorry but I don't just "code to code" anymore. If I'm not interested in the project, I don't do it. The benefit of this to the client or team is that I am always enthusiastic about what I do... The downside is, I say "no" a lot when it comes to taking on different projects. But this is something I've learned I've had to do more and more this past year.